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Ask the Experts
How should I advertise my company? Is my print ad on target? How do I create an email newsletter? How should I allocate my budget? I have no budget, is there anything I can still do?
If you’re looking for answers to your marketing questions, come to the Maine Media & Marketing Expo. We’re offering FREE one-on-one marketing consultations by the top marketing experts in the area. There’s no sales pitch—just good advice on web/emarketing, tv/radio, print advertising, public relations and general marketing designed to help you build your business. Walk in and discover how you can increase sales and cut costs.
More than 20 seasoned pros have donated their time and will be available to answer your questions throughout the day. (Sessions limited to 10 minutes, first-come, first-served..)
Our experts include:
WEB/E-MARKETING
Liz Harvey, Harvey Marketing Group
Rich Brooks, Flyte New Media
Elisabeth Osmeloski, Beyond Ink
Rob Landry, Pemaquid Communications
TV/RADIO
Warren Maddock, Portland Radio Group
Towle Tompkins, RSN
Doug Finck, WPXT
Anna Rapp, WHOM
Bill Whitten, News Radio WMTW
Barbara Keltonic, ABC 8 WMTW
PRINT ADVERTISING
Anne Craigs, The Employment Times
Donna Brassard, Mainebiz
PUBLIC RELATIONS
Nancy Marshall, Marshall Communications
Kimberly McCall, McCall Media & Marketing
Laura Carnes, Carnes Communications
Susan Trabucchi, Trabucchi & Co.
Jon Paradise, ME PR Council
General Marketing
John Holt, Holt Consulting Group
Judy Katzel, Burgess Advertising & Associates
Stefa Normantas, Green Tree Marketing
Don’t miss the rest of the Expo including terrific workshops, exhibits and our special featured keynote by ME Dept. of Tourism agency of record, Warren Kremer Paino!
THE EXPERTS
Donna Brassard, Publisher, Mainebiz
Phone: 207-761-8379 Ext. 27
Email: donnab@mainebiz.biz
Web: www.mainebiz.biz
Donna Brassard is the publisher of Mainebbiz. Previously she had been the associate publisher of the Worcester Business Journal, and published a book, Worcester: A Portrait of Central Massachusetts in 1998. Donna has been in publishing for over 25 years and has worked for other publishers including Better Homes & Gardens, Early American Life, Ocean State Business, Worcester Monthly.
Best Business Advice: Don’t fall in love with your product.
Rich Brooks, President, flyte new media
Phone: 207.871.7921
Email: brooker@flyte.biz
Web: www.flyte.biz
Rich Brooks is president of flyte new media, a full-service Web design and development company with expertise in creating professional sites backed by e-commerce and database-driven solutions. flyte’s portfolio includes clients and projects throughout the United States. For more information visit www.flyte.biz.
Best Business Advice: Trust your instincts. Second Best Business Advice: When you’re taking clients out for lunch buy the most outrageous desert on the menu even if nobody’s hungry. They’ll talk about it for years.
Laura Carnes, President/CEO, Carnes Communications, Inc.
Phone: 207-781-2247
E-mail: laura@carnescommunications.com
Web: www.carnescommunications.com
Carnes Communications, Inc. was founded in 1998 by Laura Carnes. The firm provides strategic public relations consulting and services to companies conducting business on a national and global level.
Best Business Advice: Be honest and fair, learn from your mistakes, lead by example and never stop challenging yourself.
Anne F. Craigs, Publisher, The Employment Times
Phone: 207-657-5444
Email: acraigs@maine.rr.com
Web: www.employmenttimesonline.com
After almost 25 years in banking, Ms. Craigs used her management, strategic planning and marketing expertise to start The Employment Times with her partner, Jeanne Paquette. They assist companies with their strategic recruitment needs.
Best Business Advice: It is impossible for me to name one. We have received such generous support from a wide and diverse group of business colleagues that I must attribute some of our success to that generosity.
Doug Finck, Internet Director, WPXT-TV, WPME-TV
Phone: 207-774-0051 x110
Email: dfinck@pgtv.com
Web: www.OurMaine.com
Doug is a 28 year Maine broadcasting veteran, having started several radio and TV stations in Portland before moving his focus to the synergy between broadcasting and the Internet.
Best Business Advice: You can only go as fast as your slowest employee. To make real progress you have to get everyone going in the same direction, at the same time, and at the same speed. That means you have to have good communications. Let everyone know what the plan is, what their specific role is, what the expectations for their performance are, and how they are doing in achieving those goals.
Elizabeth Harvey, Harvey Marketing Group
428 Fore St.
Portland, Maine 04101
Phone: 207-772-7300
liz@harveymarketing.com
www.harveymarketing.com
Elizabeth Harvey has over 15 years of marketing experience. She is Managing Director of Harvey Marketing Group specializing in creating web marketing strategies and campaigns. www.harveymarketing.com
Best Business Advice: Get a separate checking account and credit card for your business. It will make tax season much easier.
John W. Holt, Jr., Principal, Holt Consulting Group
Phone: 207-650-9594
Email: john@holtconsultinggroup.com
Web: www.holtconsultinggroup.com
John W. Holt Jr. and has extensive marketing experience in private industry and government, as well as high profile marketing and communications firms. Mr. Holt expertise is helping companies develop effective, innovative marketing and business strategies.
Best Business Advice: Focus on what you do best.
Barbara H. Keltonic, Account Executive, ABC 8 WMTW
Phone: 207-775-1800 ext. 512
Email: bkeltonic@wmtw.com
Web: www.wmtw.com
I've been an account executive at ABC 8 WMTW for over 17 years. During that time, I've worked with all kinds of accounts, from small local retailers to ad agencies to regional media buying services. My previous experience is in retail marketing positions.
Best Business Advice: You have to keep geting yourself, or your advertising message, in front of the potential customer. You can't be too persistent.
Rob Landry, Principal, Pemaquid Communications
Phone: 207-829-5570
Email: rlandry@pemaquid.com
Web: www.pemaquid.com
Rob Landry is a leading Web Developer in Maine and has done work for companies including LL Bean, MaineToday.com, Burgess Advertising & Associates and The Employment Times.
Best Business Advice: "The most powerful concept in marketing is owning a word in the prospect's mind." - Al Ries & Jack Trout, The 22 Immutable Laws of Marketing
Warren T. Maddock, Portland Radio Group Assistant Sales Manager for 93.1 WMGX and Oldies 100.9, Portland Radio Group
Phone: 207-774-4561 ext. 3034
Email: wmaddock@portlandradiogroup.com
Web Site: www.wmgx.com & www.oldies1009.com
Over 15 years experience in the customer service industry, over 10 years experience in advertising and marketing and over 5 years experience in radio advertising and marketing. Expertise in putting together radio advertising plans for all types of business (from small to large) in numerous industries.
Best Business Advice: 1) Treat every detail like you own the company
2) Ask and you get...don't and you won't
Kimberly L. McCall, a.k.a. "Marketing Angel", President, McCall Media & Marketing, Inc.
Phone: 207-865-0055
Email: talk@MarketingAngel.com
Web: www.MarketingAngel.com
Marketing communications from "Marketing Angel" Kimberly L. McCall, monthly columnist for Entrepreneur Magazine and MaineToday. Marketing, advertising, copywriting, media planning, public relations.
Best Business Advice: Coffee is for Closers!
Nancy Marshall, President, Marshall Communications, Inc.
Phone: 207-623-4177
Email: nmarshall@marshallpr.com
Web: www.marshallpr.com
Nancy holds a B.A. from Colby College and an MBA from Thomas College. Founded in 1991, Marshall Communications specializes in media relations and marketing services for tourism, outdoor recreation and economic development clients nationally.
Best Business Advice:Always return phone calls from the media promptly, even if you don’t have an answer to their question. Be responsive and let them know you’ll get an answer to their question as soon as possible.
Stefa Normantas, Principal, Green Tree Marketing
Phone: 207-781-3249
Email: stefa@greentreetop.com
Web: www.greentreetop.com
Stefa Normantas is a co-owner of Green Tree Marketing, a media buying & marketing consulting firm. Stefa brings her clients more than 15 years of marketing experience beginning with her work for Fidelity Investments. As a small business owner herself, she understands how critical it is to deliver results and keep a sharp pencil. She is also co-owner of Giraffe Events and the mom of three small (but quick) children.
Best Business Advice: 1. Show up early…something good is bound to happen.
2. Be kind…the simple personal touches and diligence invested in a business relationship provide the joy in doing good work.
Elisabeth Osmeloski, Senior Account Manager and Editor-in-Chief SEO Newsnet, Beyond Ink
Phone: 771-0395
Email: elisabeth@beyondink.com
Web: www.beyondink.com www.seonews.net
Elisabeth Osmeloski has developed highly successful Internet marketing programs comprising competitive research, market analysis and strategic consulting. She has an advanced understanding of search engine technologies, e-commerce standards and usability and is a panelist at Search Engine Strategies. She edits categories for a number of online directories and is the Guide to Skiing for About.com.
Jon Paradise, Director of Corporate Communications, Maine Credit Union League
Phone: 207-773-5671 Ext. 273
Email: jparadise@mainecul.org
Web: www.mainecul.org, www.maineprcouncil.org
Since September of 2000, Jon has served as Director of Corporate Communications for the Maine Credit Union League. He is the current President of the Maine Public Relations Council and has more than 20 years of experience in communications.
Best Business Advice: Don’t burn your bridges!
Anna Zafirson Rapp, Account Executive, Citadel Broadcasting
Phone: 207-321-4227
Email: anna.rapp@citcomm.com
Senior Account Executive for Citadel Broadcasting for 6 years prior to that, spent 16 years in marketing and management of elderly and residential housing.
Best Business Advice: If you can’t own your own business – treat the business you work for as if it is yours!
Towle Tompkins, Director of TV Operations, RSN
Phone: 772 5000
E-mail: ttompkins@rsn.com
Web: www.rsn.com
Towle Tompkins is the Director of TV Operations at RSN and supervises the programming that is broadcast on RSN's affiliated stations, on The Weather Channel, and within CNN Headline News in markets such as Chicago, Boston, Denver, and Providence. Prior to RSN, Towle was in management at Maine's two CBS affiliates and prior to that he entertained local radio audiences in New York, New Jersey, and Maine. He's received and been nominated for dozens of industry awards, written humor pieces for The New York Times, Road & Track, and the Portland Press Herald, and co-authored a stage comedy and two sitcom pilots. He is married to Felicia Knight, an award-winning former television news anchor and currently Press Secretary to Senator Susan Collins.
Best Business Advice: Program to your audience not to your personal tastes.
Susan Trabucchi, President, Trabucchi & Co.
Phone: 207-761-3983
Email: susan@notjustpr.com
Web: www.notjustpr.com
Susan is president of Trabucchi & Co., a marketing communications firm she started after 15 years of professional experience in media, publicity, marketing and fundraising. She honed her skills in Washington, D.C. where she served as senior publicist for MacNeil-Lehrer Productions.
Best Business Advice: Always trust your instincts.
Bill Whitten, General Sales Manager, News Radio WMTW
Phone: 207-797-0780
Email: Bwhitten@WMTW.com
Bill graduated from the University of Maine with a degree in marketing & Management, and has applied his education since that time. He has been in management with television, radio and newspapers across the state, as well as many civic fundraising projects, responsible for over $150,000,000 in revenue.
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